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The brand’s debut SKUs include the nourishing and volumizing collections, which will be available on shelves at Walmart and CVS stores in January 2025.
September 16, 2024
By: Lianna Albrizio
Associate Editor
It’s a 10 Haircare has launched its first mass-market venture, Cloud. The brand’s debut SKUs are the nourishing and volumizing collections, which will be available in over 2,500 CVS shelves and 1,000 Walmart stores in January 2025. The brand uses ingredients that are vegan and free from gluten parabens and SLES. The packaging is over 90% post-consumer recycled material. The four-piece nourishing collection will deliver gentle cleansing, conditioning and styling, fortified with dee...
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